The big story surrounding the breakout success of “Thrift Shop” by Macklemore and Ryan Lewis, was the fact that it was an independent artist. They had a break out hit single without signing to a major record company.
Dreams do come true for entrepreneurial artists. The strangle-hold of major labels on commercial radio is at an end and the democratization of musical distribution has born fruit. CP
As Audie Cornish from NPR reports, maybe there was more to the story. Could the major labels actually have a hand in the success of “Thrift Shop’ after all?