With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers.
Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager.
Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling fourth edition features new material on music streaming and how this can impact an artists’ income and an introduction to negotiations and how this skillset can impact all aspects of an artists’ career.
“There are countless “how-to” books about the music business, but none that cover the perspective of the artist manager or, for that matter, the artist as manager, as Paul’s five editions have for the past 15 years.
Why is this important? Because creative abilities alone can only take an artist so far. If you’re an artist or manager (or both), Paul helps you cut through the competition, drawing on decades of knowledge and real-world experience to advance your skills to the highest professional standards. The payoff to you is not in discovering shortcuts (there are none), but in preventing costly or even career-derailing mistakes.
Take your time to read this new, updated edition carefully, for there is wisdom on every page. If you’re an artist or if you manage talent, this book is likely to be the most valuable investment you’ll ever make.”
— Jeff Green, Managing Partner, Stone Door Media Lab, Monterey, California
Professor Allen offers advice to new managers here.
A music business best-seller!
The new fifth edition is now available.
Adopted by these institutions
|
Central Michigan University |
|
Collin County Community College -reston Ridge |
|
Full Sail University |
|
Middle Tennessee State University |
|
Middlesex University – Hendon Campus Murray State University |
|
Point Park University |
|
San Diego City College |
|
University of Greenwich – Greenwich Campus |