Artist Management: Online Course

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 A comprehensive career development course that provides the management tools, strategies and planning guidance to advance a career as an artist manager.

 Most often asked questions?

  • How do I find a manager?
  • What must I do to gain the interest of a booking agent?
  • Are there key issues to look for in a record contract?
  • Does a 360° record contract give too much power to the record label?
  • Is an artist rider necessary? What should be in it?   

Watch a sample video lecture on the artist rider here


“This has to be the best online course on any subject area – I haven’t seen a course that even comes close.”        Professor Paul Allen


 Learn How an Artist Manager Guides an Artist’s Career

Multi-media learning series for musicians and professional music managers.

Get Started Today for Free


From over 30 years of music industry experience, this online course expands on the material presented in the Artist Management for the Music Business book.

  • Over four hours of video presentations
  • Multi-media presentations
  • Contract models
  • Case studies
  • Personal professional examples
  • Artist development
  • Marketing
  • Sponsorship
  • Licensing
  • Touring

Study At Your Own Pace

  • The Artist Management Online course offers you an opportunity learn at your own pace and convenience.
  • All you need is a computer connection from anywhere in the world.
  • You may work through the material as fast as your time will allow, or pace your work to match your work or performance commitments.
  • You set the time and place for your online learning experience.
  • This course has no admission requirements or prerequisites. College experience or acceptance is not required.

Comprehensive Learning Experience

The elements of this Artist Management course are authored and presented by experienced professionals in the music industry that also have years of academic experience at the graduate and undergraduate level, teaching the music business.

Tested and Trusted

This original class material has been taught in graduate and undergraduate music business degree programs accredited by The National Association of Schools of Music. The course objectives and learning outcomes for this course were designed to comply with the Southern Association of Colleges and Schools guidelines.

Screenshot from Chapter 13, Developing a Artist Career Plan/Marketing Plan.

What Will You Learn in the Artist Management OnLine Course?

Artist managers are those ‘behind the scenes” professionals that guide the career of an artist. Successful managers have a broad understanding of the music industry, an unfailing belief in their artist and their own talents and a gift for managing difficult situations with clarity and tenacity.

In this course you will learn how a successful manager answers and then deals with these issues every day:

  • Who are the decision makers in the music industry? You will work with booking agents, record labels, musicians and many, many others.
  • What are the key points in an artist management contract? You will negotiate the performance fee, merch percentage and items within the production rider.
  • How will a business manager support an artist’s career? For 5% of the artist’s earnings, a business manager will create budgets, manage payroll and advise an artist on their personal finances.
  • How does a manager earn their money? You talk to a lot of people and you will negotiate every day for opportunities for the artists you represent.
  • What are the negotiating points in a record label contract? The record label will want to negotiate for a percentage of all of your earnings, merch, touring, publishing, etc.
  • How do I interest a booking agent in my artist? Agents talk to talent buyers every day. Make sure that for every performance, the talent buyer has a positive experience and will tell others about your music and professionalism.
  • What do corporate sponsors look for when partnering with an artist? A partnership. Corporate sponsors want artists to help them fulfill their marketing goals.
  • What is negotiable in a 360° deal? Are you prepared to share your touring and publishing income with a record label? If they help these areas grow more valuable, then it’s worth negotiating.
  • What are the fundamental issues in an artist rider? Do you need backline, stools on stage or extra monitor wedges? These will all be articulated in your rider. Even young developing artist should create a rider. Better to have it and not need it than need it and not have it.These are just a few examples of what is examined in fine detailed in this course.