How Much Does Live Nation Earn From a Madonna Tour?

Concert promotion is a low margin business. When Madonna takes in $300 million from her world tour, Live Nation makes 10% or $30 million from the tour. Of course that wouldn’t include other revenue steams for Live Nation, such as the ticketing fees, parking, concessions and other ancillary money. Michael Rapino explains the status of the live entertainment market and how the deals with Madonna, Jay Z and others is a good business model for Live Nation.


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