Following her standout performance at the SuperBowl halftime show, Beyoncé get’s some additional airtime from NPR’s Marketplace, discussing her very impressive branding and business model. My colleague Serona Elton, Chair of the Music Media and Industry Program at the University of Miami is interviewed and weighs in with her expert viewpoint.

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Posted on Feb 9, 2016

About the Author

Christopher Palmer is an Adjunct Professor for Frost Online at the University of Miami where he teaches and mentors undergraduate as well as graduate students about the live entertainment industry.

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